Developed in 2011, Firebase Cloud Messaging (FCM) is a cross-platform messaging solution that enables instant, fast, and efficient messaging.
Cyberbank integrates FCM so financial institutions can use different channels to notify about events such as new emails or other data available for viewing. In addition, the system allows sending notifications to attract more users and increase their retention.
Its main features are:
- The platform works in an integrated fashion to send notification messages or data messages.
- The integration has versatile message targeting, which means that financial institutions can decide how they send messages, whether segmenting by group or individually. For example, to individual devices, to groups of devices, or to devices subscribed to newsletters, as well as for marketing campaigns.
- Each Bank can send messages from the apps created together with Cyberbank, allowing confirmation, chat, and other types of messages to be sent from devices to the server through the FCM trusted connection channel.