Mixpanel is a company that provides analytics services for businesses. The solution tracks user interactions to provide tools that contribute to personalized communication.

Its tooIts toolset contains in-application A/B testing and user survey forms.  The data collected is used to create customized reports and measure user engagement and retention. Mixpanel works with web applications, particularly SaaS, but also supports mobile applications.

The tools designed and developed by Mixpanel offer coverage to the following banking topics:

How are banking products being used? Mixpanel creates detailed reports of banking application usage to track which platform capabilities are popular and which users are using them.

Where and when do customers stop using the platform? The tool analyzes every step of the customer journey. It provides data on the user’s friction points and the reason for abandonment, monitoring, for example, from the moment they log in to their bank account until they make a time deposit.

Who are the most loyal users? Considering that this task is difficult to identify, Mixpanel has algorithms that allow clients to understand who the customers maintaining their relationship with the bank are, in addition to seeing how long they have used a product.

Mixpanel can read information directly from any Data Lake, and Cyberbank sends it efficiently and securely. This allows the systems to understand hidden patterns in customer behavior and ensure better strategies based on the most relevant trends.