SendGrid was founded in 2009, in Denver, Colorado, USA, to create a cloud-based customer communication platform to improve customer service and user experience. SendGrid is a leader in email management, and its proven cloud-based platform successfully sends more than 40 billion emails per month for the Internet and mobile customers of enterprises—such as Airbnb, Pandora, HubSpot, Spotify, Uber and FourSquare.

Cyberbank integrates SendGrid to provide financial institutions with a complete system of marketing campaigns that reach every user through their associated email.

The integration of Cyberbank and SendGrid makes it possible to:

• Design marketing campaigns through the Cyberbank platform to be sent to customers through their emails. 
• Create marketing campaigns from customer segmentation to the design of the email itself, using disruptive technology that makes the design experience more flexible.
• Impact through the efficiency of email delivery, automating the flow and content of each email.
• SendGrid offers a Web API that make custom integration simple. The API provides reliable delivery, scalability and real-time analytics that allows customers to retrieve information about their accounts such as statistics, bounces, spam reports, unsubscribes, and more.

Main Benefits:

• Cyberbank’s marketing campaign module complements SendGrid’s design and distribution model to offer financial institutions an end-to-end campaign creation system.
• The integration allows reaching more customers efficiently and segmenting the financial institution’s user database. This makes it possible to deliver relevant content in a personalized way for each segment and each user.
• Financial institutions can agree to send sensitive information under a secure and reliable framework that will only reach the intended recipient.

Key Features:

• Email marketing automation: This feature allows interacting with contacts through automated and recurring emails.
• Registration forms: Allows capturing new registrations, confirming customers who want to join a new list, and adding them directly to marketing campaign lists.
• Testing: Runs inbox previews, spam testing and link validation to confirm that each email is ready to be sent smoothly.
• Design: The system allows creating email campaigns quickly using user-friendly tools, in addition to offering the use of HTML and Drag & Drop.
• Email Templates: Provides time-saving, pre-designed email templates that contain professional, customer-focused visuals.
• List Management: Allows segmenting recipients to send targeted personal messages to improve engagement.
• Statistics: Provides a complete, analyzed picture of each email’s performance to help make informed, data-driven decisions.

SendGrid makes it possible to:

• Edit, design and create emails using HTML. It brings the benefits of split-screen design, scroll sync, preview of the executed code, and protection from unwanted changes.
• Design using a fully designer-friendly Drag & Drop and WYSIWYG (which translates to “what you see is what you get”) model for flexible and fluid experiences.
• Improve the marketing strategy through visuals of what works and what doesn’t work. Through statistical tools it is possible to improve the impact on users to offer better and better experiences and accurate emails.